11 Feb RIM Unveils Its Last Shot At Mobile: Blackberry 10
Will a name change, some new handsets and a new OS pull Blackberry back from its decline?
It’s probably too early to tell, however it has gotten off to a great start with RIM (now known as simply Blackberry) announcing record sales of its first Blackberry 10 device, the Z10. In a statement for Blackberry, CEO Thorsten Heins said that the new device performed very well in its opening week in Canada and the UK.
“In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50 percent better than any other launch day in our history in Canada. In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone. Source: ARN”
Blackberry’s new OS, Blackberry 10 was unveiled last week by Heins in an event in New York City in addition to two new blackberry devices, the Z10 and the Q10.
BlackBerry Australia’s managing director, Matthew Ball said:
“The user experience is critical. The things that people love about BlackBerry were the security, the speed and the email functionality. The things that people didn’t like were the lack of applications and the browser experience. What we’ve done is taken the essence of BlackBerry and reinvent it for 2013 and beyond.”
So what’s the lowdown with the new Blackberry?