07 Feb Big Business, Small Business: If You Don’t Have a Mobile Strategy, You’re Falling Behind
When speaking of mobility, Former CEO of Google, Eric Schmidt said it best:
“Mobile is so important; put your best people on mobile. If you don’t have a mobile strategy, you are no longer relevant.”
It’s easy to see that mobility is the future, with the smartphone audience expected to grow to 1.75 billion this year, up from 1 billion in 2012 and app usage posting a 115% year-over-year increase according to statistics from app analytics firm Flurry. Consumers are more connected than ever, demanding quicker, more personalised experiences from the businesses with which they interact.
This consumer adoption of mobile technology has spilled over into the corporate world, with employees requiring the latest and greatest mobile technology to work anytime, anywhere.
As more employees required a way to work outside of the office while still retaining a constant access to secure corporate data, a shift in business practices occurred, leading to the emergence of the term Enterprise Mobility.
Indeed, the uptake of enterprise mobility within businesses has grown at an unbelievable rate, with 71% of enterprises placing mobility as a top priority according to cloud solutions company Citrix. Many businesses are also looking towards increasing IT expenditure on mobility, with spending expected to increase from the present 5% to 10-12% of the total IT expenditure by 2020 (Nasscom). It’s safe to say that mobility in the enterprise is no longer a nice to have, but a must have.